So if you’re going to indie publish, you need to really think about
what’s going to be on your product page in the retail store.
So you’re going to be looking at your book blurb,
which is your book description. That’s probably the most important part.
Well, I would say the cover is the most important part of your product page.
If you’re going to spend money somewhere on your book, it should be editing
and it should be your cover. You need a pro.
And you can spend money on that cover. Because a good cover will sell a book.
Yes, people judge your books by the cover.
They judge it in that instant, in that very first instant.
And they’re either going to swipe or they’re going to click.
And you want them to click.
And then the book description is the second-most important part because
a book description is not this happened and then this happened
and then this happened. A book description is hyped.
It’s buzzwords. It’s what the readers of that genre are expecting to read.
And you’re not making it super long and you’re not making it like an outline.
You really want to make it be something that’s just enticing and teasing.
Being honest about who is the actual intended audience
for your book, not in its most aggressive swath,
but in its most realistic… to make sure that you nail your metadata.
Because particularly in an ebook store, nobody is going to find your book
unless it is available in the correct sorts.
I’d say it’s important to have quotes in there, a review highlight
from people who have reviewed your book, or an endorsement.
Have a least a few is great, but not to overdo it.
If you’re very confident in your genre and your series,
and you believe it will do well,
maybe you spend a year writing four of the books,
and don’t release any of them.
And then when you release the first, you can release the others
very quickly after that and capitalize on that momentum.
Something really helpful is putting a pre-order in the back of my book.
I let readers know when the next book in the series is coming
and what they can expect in the next book. And they can buy.
As soon as they’ve hit the last page, the next page is Buy Now.