How to use Apple’s Affiliate program for books and audiobooks

Earn extra money on the books and audiobooks you promote.

Join the Apple Affiliate program and earn extra revenue each time a purchase is made from a link you share on social media, your website, email newsletters, or any other kind of marketing communication. This revenue is in addition to your royalty payment for the sale of your book. It’s a simple way for you to maximize your income on Apple Books.

How does it work?

After registering with the Apple Affiliate program, we will give you a unique affiliate token. This is a short string of alphanumeric characters, like an ID number, that you will add to all of your Apple Books links. This token is unique to you and tracks all books revenue generated from those links. When one of your readers clicks on these links, you receive affiliate commission on all book purchases the reader makes on Apple Books within the next 30 days.

Join the program

It’s easy to join. Simply fill out an application and it will be reviewed by the Apple Affiliate team. Once you’re approved, we will help you get started with helpful information and additional affiliate resources we offer to authors. Learn more about the program and how to set up your affiliate links on our Resources Site.

Use free affiliate marketing tools

Make the Apple Affiliate Program a habit and use our free marketing tools to promote your book and earn additional revenue. 

  • Apple Books Marketing Tools: Access a wide variety of marketing assets for your books or audiobooks through the Apple Books Marketing Tools. These are available in all markets where Apple Books is available. The Marketing Tools help you create links with an Apple Books badge, logo lock-up, app icon, playable Audiobook preview widget, or plain text.
  • Within the Marketing Tools, create custom assets through the Promote page to market your book on all major channels. Choose from a selection of backgrounds, sizes, and colors and download your assets directly from the site.

  • Custom Retail Landing Page: Create one universal landing page that automatically updates to include all stores where your book is available, such as Apple Books and Amazon, making it easy for your customers to purchase while maximizing your revenue opportunities. Apple has partnered with Booklinker to offer this service free to authors. Find this in the Promote section of the Marketing Tools when you search a title.
  • Apple Books Identity Guidelines: Make sure your usage of Apple Books marketing assets is in alignment with Apple branding for the program by referring to our Apple Books Identity Guidelines.
  • Audiobook Preview Widgets: Whether you are featuring your own books on your website or blogging about other authors’ audiobooks you love, use our Audiobook Preview Widgets to easily provide your readers — and listeners — with a convenient free sample of the audiobook that gets them interested in purchasing. Audiobook Preview Widgets are quick and easy to create.


If you have any further questions on the program or how to join, please contact our help desk.